GameDay and Campaignware are delighted to announce details of the inaugural Rightsholder Masterclass.

The series will aim to give smaller rights holders the opportunity to develop their skills and learn from leading industry professionals from elite sports and marketing organisations.

Series 1 of our Rightsholder Masterclass will consist of 10 episodes and is priced at $49 AUD / £25 GBP.

However, the first 100 people to use the code “gamedaycommunity” will access the course materials for free.

Special guests will be part of engaging video sessions, along with providing viewers with a range of actionable takeaways in the form of worksheets and ready-made campaigns that can help them market like elite sports organisations, without the need for big budgets or additional staff.

Sign up here: Rightsholder Masterclass

The Masterclass series will help viewers achieve their business objectives for 2022 by developing their understanding of sports marketing in a high-quality, cost-effective way.

Confirmed guests for the series include:

• Michaela Berry: Marketing manager, Melbourne Storm
• Chris Marris: Ex City Football Group and Tennis Australia
• David Barton-Ginger: Director, Openside Digital (Former head of digital, Rugby NZ)
• Shaun Lumsden: Head of data & insights (formerly PTI, AFL and Lords)
• Kiandra Trickett: Marketing manager, Melbourne Victory
• Arnaleah Hunt: Manager, Fan growth, Sydney Swans
• Clint Vojdinoski: PR director, Bullpen Media

Course content has been specifically designed to be simple enough for small
rights holders to learn and action.

Worksheets and step-by-step walkthroughs will also be provided for viewers so they can work on the key takeaways after watching the content.

Andy Graham, GameDay general manager, said: “We are committed to supporting all users across the GameDay platform, and I feel our exciting new Rightsholder Masterclass does exactly that.

“We understand that large marketing budgets are often unattainable for smaller sports clubs and organisations, especially at grassroots level.

“However, with the support of Campaignware, GameDay are delighted to be able to deliver expertise and actionable insight from individuals working at some of the most reputable organisations in the Southern Hemisphere.”

Sign up here: Rightsholder Masterclass

Adam Mussa, Campaignware founder, added: “Campaignware is delighted to have collaborated with Gameday to launch the Rightsholder Masterclass.

“We feel it is the ultimate resource to help smaller rights holders learn about cost and resource-effective solutions to take their marketing, PR, content creation, database growth and fan commercialisation to the next level, without big budgets or high staff counts.

“We’re very proud to have worked hard to deliver this must-have resource at such a cost-effective price-point, in order to help as many rights holders as possible to become elite in 2022 and beyond.”

This announce was first made exclusively to email subscribers within our GameDay Community. Sign up here!