GameDay is excited to announce the release of its new Shop Forms feature – now available to all GameDay Membership & Events customers. This feature is the first phase of our Shop solution for Community Sports organisations, whether that be a local Club, Association, Event organiser or Governing Body – we’re making it easier to sell merchandise, collect uniform orders or fundraise through donations.

Sell Smarter with Shop Forms

Running a community sports organisation, organising an event, or managing a community group often means juggling multiple systems to sell uniforms, merchandise, tickets, or even collect donations.

Now, with Shop Forms available in GameDay, you can bring it all together in one easy-to-use platform – purpose-built for the sports and events community. Whether you’re selling team kits, offering event add-ons, or running a fundraiser, Shop Forms makes it simple, streamlined, and stress-free.

Why You’ll Love Shop Forms

• One Shop, One Platform – No more jumping between tools. Manage sales, payments, and products all in one place.
  
• Flexible Products – From uniforms (physical goods) to digital items (non-physical goods), add variations like sizes and colours with ease via product attributes
  
• Frictionless Checkout – Enable Guest Registration so customers can buy without the need to create a GameDay account.
  
• Personalised Messaging – Customise welcome notes, success emails, and confirmation messages to keep buyers engaged.
  
• Hands-Free Scheduling – Set your shop to activate or expire automatically, perfect for seasonal campaigns or pre-order windows.
  
• Member-only discounts – offer member-only discounts or exclusive member products by linking shop items to a paid membership
  
• Stock management – Shop products (formerly Add-on) can be sold via membership forms, event forms or directly on shop forms with all sales attributed to the same stock count for the shop product

Getting Started in Minutes

The best part? You don’t need to be a technical expert. Shop Forms are designed to get you selling quickly:

• Simple Setup – Create a new form, give it a name, and you’re ready to go.
  
• Total Flexibility – Add products, group them into categories, and customise variations.
  
• Engaging Experience – Personalise communications before, during, and after checkout.
  
• Smart Scheduling – Automate start and end dates for your shop items
  
• Instant Sharing – Publish your shop and share the link straight away with your community.
  

From uniforms and merchandise to donations and event sales, Shop Forms are built to help you launch faster, sell smarter, and keep everything in one place. 

Who Can Benefit from Shop Forms?

• Sports organisations: Sell uniforms, merchandise, and gear directly to members.
• Event Organisers: Manage event merchandise, tickets, or add-on sales with ease.
• Fundraising Teams: Collect donations or promote merchandise for fundraising.
• Community Groups: Run one-off sales, flash campaigns, or pre-orders.

Ready to Elevate Your Shop Experience?

• For Current Users: Shop Forms are now live in your GameDay admin account. Start building today and discover how easy it is to create your own online shop.
  
• For New Customers: GameDay is more than just shop forms — it’s your all-in-one platform for managing memberships, events, and now, shop sales. Book a demo or sign up today to see how Shop Forms can power your organisation.

👉 Learn more about Shop Forms here
👉 Check out our Customer Plans

About GameDay

GameDay, part of the Stack Sports family, have been providing next generation sports management technology solutions in the Australian market since 2001 and have extended their key markets to include the United Kingdom, Europe and New Zealand. GameDay provides a range of solutions including membership management, competition and tournament management, event/ticketing platforms and various digital websites, e-commerce, and online auction fundraising solutions. GameDay works with a wide variety of organisations including grassroots sporting clubs/associations, professional clubs/teams, national governing bodies, event providers along with charities and foundations.

More information on GameDay’s customers and the GameDay product suite can be found by visiting www.mygameday.app.

ENDS