GameDay join ASTN European Trade Mission

By Published On: July 7, 2023Categories: Latest News

Last month, GameDay was honoured to join a number of delegates as part of the Australian Sports Technologies Network’s European Trade Mission.

The ASTN has previously hosted international trade missions to China, Europe, India and the USA.

The latest two-week trade mission, which took place between June 13-23, took delegates across Europe, to countries including France, Switzerland, Germany and Belgium.

During this time, GameDay and other organisations were given the opportunity to visit a number of leading sports facilities and technology conferences.

The trade mission also gave travelling delegates genuine networking opportunities with local and government agencies, national governing bodies and sporting organisations.

Greg Sturge, GameDay Director of Strategy (EMEA), said: “It was a pleasure to be invited to join ASTN’s European Trade Mission. Alongside GameDay’s partner technologies, including ECAL, etrainu and DMC Sport, we were delighted to attend a great range of events and networking opportunities facilitated by ASTN across the two weeks.

“The chance to connect with representatives of Global Victoria, Trade & Investment Queensland and Austrade was invaluable, as were introductions to regional government organisations across Europe for their insight into doing business on the continent.

“Particular highlights for the GameDay team included the VivaTech Conference, the Australian Embassy reception and opportunities to meet directly with FIBA, FIVB, FIFA and the Royal Belgian Football Association. We look forward to following up on the conversations started throughout.

“A special thank you to Dr Martin Schegel and James Demetriou, the incoming and outgoing chairs of ASTN, for all their hard work to coordinate and lead the Mission!”

Dr Martin Schegel, ASTN chair, said: “It has been a real privilege and pleasure to travel with the delegates, learn about their business and also see some of the opportunities unfold.”

Global Victoria’s Troy Toohey said: “GameDay made a significant commitment to the mission and put their best foot forward when engaging with European stakeholders. The Global Victoria team in Melbourne and Paris look forward to working with GameDay as it continues its progress in European markets.”

We’d like to give special thanks to the ASTN and Global Victoria for their efforts in organising such an insightful trip.

European Trade Mission highlights

VivaTech Conference, Paris

GameDay was in attendance at the 2023 VivaTech Conference – an event accelerating innovation by connecting startups, tech leaders, major corporations and investors responding to the world’s biggest challenges.

We were joined at the event by several trusted organisations partners, including ECAL, etrainu and DMC Sport.

Australian Embassy, Paris

We were also hosted at the Australian Embassy in Paris by Global Victoria. It was an invaluable experience for the team, and what a view we had!


The next stop of the mission saw the GameDay team visit FIBA headquarters in Mies, Switzerland.

We were introduced to key members of the FIBA team and gained an insight into the work of the equipment and venue team in relation to testing, use of technology and standards.

FIFA HQ, Zurich

It proved to be a truly remarkable day at FIFA HQ during Week 2 of the mission.

Following a tour of the home of football, delegates discussed football technology innovation.

Sport Vlaanderen, Ghent

Trade Mission delegates also visited the Sport Vlaanderen centre in Ghent.

Learning about the high performance centre, the Eddy Merckx Cycling Centre, gymnasium and indoor track/field facility provided great insights into Olympic and Paralympic sports in Belgium.

Royal Belgian Football Association, Tubize

We also had the opportunity to visit the home of the RBFA.

The delegates enjoyed a tour of the eco-friendly facility and were given a behind-the-scenes look at the Video Assistant Referee (VAR) centre.

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