Media Release: GameDay announces global partnership with Pickstar

By Published On: November 11, 2021Categories: Media Release

GameDay, the leading provider of digital solutions to international, national, grassroots and professional sporting organisations across Australia, United Kingdom, Europe, Asia and New Zealand, can today announce an exciting global partnership with Pickstar, a leading global marketplace for sports and entertainment stars.

The partnership will see Pickstar integrate its talent marketplace into the GameDay online platform from mid-November, enabling GameDay clients to easily and efficiently add star power to their events and activities.

GameDay is the leading provider of digital solutions, used by two-thirds of Australia’s sports participants and administrators – from grassroots to elite levels – across Australia, the United Kingdom, Europe, and New Zealand.

Pickstar is the destination to book sports stars, celebrities and well-known personalities for events (online or in person), for marketing campaigns, appearances, star experiences and more.

The GameDay and Pickstar partnership will focus on driving opportunities for interactions with sports stars and clubs and leagues from youth, grassroots and amateur settings within Australia and the UK.

Andy Graham, GameDay general manager, said: “Pickstar is an exciting addition to our partner ecosystem. The ability for our leagues and clubs to seamlessly book talent for a function, awards night, or a medal presentation is an exciting prospect and one we believe will deliver many great benefits and memories.”

James Begley, Pickstar CEO/founder, said: “Pickstar has the ability to connect youth and adults alike with their heroes, which can have enormous benefits. We are thrilled to partner with GameDay and support them in providing their users easy and efficient access to some of the world’s most inspirational and life-changing stars.”

About GameDay

GameDay have been providing next generation sports technology solutions in the Australian market since 2001 and have extended the key markets they work in across the United Kingdom, Europe, Asia and New Zealand. GameDay provides membership, competition, and event management platforms, and various digital website, e-commerce and auction fundraising solutions to the sports community.

About Pickstar

Pickstar Group offers a simple, online marketplace that helps people to connect with sports stars, celebrities and personalities, with an end-to-end digital platform that enables the fast and effective bookings of talent for any type of commercial arrangement.

Founded in 2017 by two former AFL athletes, James Begley and Matthew Pavlich, Pickstar Group has become the most trusted platform for facilitating paid talent engagements, large and small.

In addition to Pickstar’s Marketplace, Pickstar Group offers VLAST, a tool created by players, for players. The tool offers talent and sporting bodies an easy and efficient way to manage all aspects of valuable talent appearances and activities. It improves the talent experience, reduces administrative costs and removes human error – empowering talent, agencies, brands, and rights owners to maintain and develop more meaningful relationships and appearances.

VLAST caters to the needs of the sponsorship, activation, and endorsement ecosystem. It offers a centralised dashboard providing automatic scheduling, messaging, and holistic overviews of the most important elements of activation.

With offices in Adelaide, New York and London, Pickstar Group’s reach is truly global and with expansion into new star categories including chefs, media and wellness influencers, Pickstar can find a meaningful connection for any business and any opportunity.

Go to for more information on Pickstar or for more

information on Vlast.

For more information about Pickstar, please visit their social channels:


➔Twitter: @PickStarAU / @PickStarUK

➔Instagram: pickstaraus / pickstaruk

➔Facebook: PickStar / Pickstar UK

➔LinkedIn: Pickstar

For more information and interviews, please contact:

Chris Guest

Commercial Director, GameDay

Phone: +61 (0) 412 085 241

Jackie Helliker

Communications Director, Trippant / Pickstar

Phone: +61 (0) 412 405 761


Want to work with GameDay? Get in touch with us here!



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