At GameDay, our mission has always been to empower sporting organisations with simple, reliable, and flexible tools to manage their memberships, events, and competitions. Over the past few years, we’ve invested heavily in improving the platform by modernising our user experience, enhancing our features, and building a more scalable foundation for the future.

As part of this evolution, we’re excited to introduce GameDay Customer Plans – a new way for organisations to access and manage the GameDay tools they rely on, with greater transparency and more flexibility than ever before.

In this article, we’ll explain why we’re launching Customer Plans, the benefits for your organisation, and who these plans are designed for, along with links to explore pricing and FAQs.

Why We’re Launching Customer Plans

The needs of clubs, associations, event organisers and sport in general are constantly changing and evolving. Each organisation often has differing requirements in terms of how they register participants, run events or simply sell tickets. Typical licensing models don’t always reflect this variability, and it sometimes made it difficult for organisations to see exactly what features they had access to or how their billing worked. 

Customer Plans have been introduced to address this and bring simplicity, clarity, and flexibility to the entire experience.

Here are the key reasons behind the change:

1. Greater Transparency

Organisations told us they wanted clearer visibility over what features they were using and what their licence included. Customer Plans provide this through a clean, structured plan layout that can be viewed and managed directly inside the GameDay platform.

2. Self-Managed Billing, Powered by Stripe

We wanted billing to be smoother, more flexible, and more aligned with how modern SaaS products operate. Customer Plans include self-service billing via our secure customer portal, where organisations can update payment details, view invoices, and manage subscriptions at any time.

3. More Flexibility for Users

Not every organisation needs every feature. Customer Plans allow you to select the tools that match your setup, whether this is Ticketing, Events, Membership or all of the above.

4. Supporting Long-Term Platform Growth

Clearer plan structures help us roll out new features faster, better support our customers, and invest in an improved product experience for everyone.

The Benefits of GameDay Customer Plans

Customer Plans are about more than billing, they’re about giving organisations more control, more predictability, and more support. Here’s what you can expect:

👉 Full Control Over Your Plan

You can manage your subscription at any time, switching between monthly and annual options or upgrading as your organisation grows. Everything is handled through the GameDay Customer Portal with no need to email or request manual changes.

👉 Clear Feature Breakdown

Each plan clearly outlines which tools are included. This helps you choose the plan that best suits your needs and ensures you always understand what you’re paying for.

👉 Flexible Payment Options

We now support:

• Credit/debit cards
• Direct bank transfers (BACS/BECS)
• Monthly or annual billing cycles

This eliminates the manual invoicing process and gives organisations more choice in how they pay.

👉 Scalable for All Organisation Sizes

From small community clubs running a few events to large state or national bodies managing complex membership data, Customer Plans provide options that match your scale and operational needs.

👉 Future-Proofing Your Experience

Moving to a consistent, scalable plan model allows us to:

• Deliver updates more efficiently
• Introduce new features quicker
• Provide clearer support boundaries
• Improve the overall platform experience

Customer Plans are the foundation of GameDay’s next chapter.

Who Are Customer Plans For?

GameDay Customer Plans are designed for any type of organisation that may fit the below.  

1. Community Sports Clubs

Running registrations, managing and communicating with members, and selling event tickets is now easily available. 

2. Small to Medium Membership Organisations

Any organisation that collects registrations, processes payments and may need to sell tickets or run events can benefit from GameDay Customer Plans.

3. Event-Only Organisations

If your organisation focuses exclusively on ticketing or one-off events, plans are available that don’t require full membership functionality.

We still provide enterprise and bespoke licensing arrangements for organisations that fall outside of the above. To find out what’s suited to your organisation you can contact us here.

View Pricing & Frequently Asked Questions

To explore the specifics of each plan including features, pricing, and billing options visit the links below:

👉 View GameDay Customer Plans & FAQs

👉 Customer Plan Features

These resources provide detailed comparisons, payment options, and answers to the most common questions.