GameDay, a market leader in the provision of sports and event software to customers throughout Australia, New Zealand, United Kingdom and the wider APAC and EMEA markets, has selected UserWay to provide AI-powered in-app Language Translation capability and next-gen web-accessibility tools to support the diverse needs of customers and users globally.

This new integration will be available to admin users across the GameDay and Passport platforms from June 2025, delivering powerful language and accessibility tools directly within the user experience. GameDay users will benefit from UserWay’s AI-powered live language translation feature, which enables instant, AI-powered translation across more than 50 languages – dramatically improving accessibility and engagement for administrators globally.

The partnership also introduces UserWay’s industry-leading accessibility widget, which offers a range of tools to help ensure platforms are compliant with Web Content Accessibility Guidelines (WCAG) 2.1. These include options for text resizing, colour contrast adjustments, keyboard navigation, screen reader compatibility, dyslexia-friendly fonts and more—enabling a more inclusive experience for users of all abilities.

Mark Pititto, GameDay’s Director of Product, said: “We’ve been exploring the market for solutions to improve the accessibility and usability of our products along with in-app language translation for our global user base. Integrating UserWay is a huge step forward in our mission to make GameDay accessible to all users. Whether it’s supporting users in their native language or helping people of all abilities engage with our platforms, this feature enhances our offering and aligns with our values as a digital partner to our customers around the world.”

With this new functionality, GameDay is helping sports and event organisations remove digital barriers, broaden our global reach, and deliver more inclusive digital experiences to admin users around the world.

An overview of each feature that will be made available to admin users via the UserWay widget:

Language Translation Overview

• 50+ Languages: Lets users view content in their preferred language, breaking down language barriers.
• AI Powered Translations: AI ensures translations make sense in context, improving readability.
• Instant Translation: Delivers real-time translations without delays, enhancing user experience.
• Easy to Use: A simple, on-screen tool makes switching languages quick and intuitive.
• Inclusive Experience: Helps users feel welcomed and understood, no matter where they’re from.
• Works Everywhere: Supports all types of content, including dynamic or changing information and on all devices including desktop, tablet and mobile

For more information on the language translation feature; visit: https://userway.org/widget/livetranslation 

Accessibility Widget Overview

• Improves Accessibility: Helps users with disabilities navigate websites more easily and independently.
• Customisable Display Options: Allows users to adjust contrast, font size, spacing, and more to suit their needs.
• Keyboard Navigation: Supports full keyboard use for users who can’t use a mouse.
• Screen Reader Compatibility: Enhances the experience for blind or low-vision users by working with screen readers.
• Real-Time Adjustments: Users can instantly personalise how content is displayed without affecting site functionality.
• Distraction-Free Mode: Offers features like a reading mask or highlighting to support users with cognitive differences.
• No Downloads Needed: Accessible directly from the website without installing anything.
• Inclusive Experience: Ensures everyone, regardless of ability, can interact with digital content more equally and comfortably.

For more information on the accessibility widget; visit: https://userway.org/widget/ 

To learn more about Web Content Accessibility Guidelines (WCAG) 2.1 – visit: https://www.wcag.com/resource/what-is-wcag/.

This feature will be made available on GameDay Membership & Events and Passport Competitions & Membership platforms for admin users from June 2025 – keep an eye out for updates in-app and via the latest release notes available via community.mygameday.app.

About GameDay 

GameDay, part of the Stack Sports family, have been providing next generation sports management technology solutions in the Australian market since 2001 and have extended their key markets to include the United Kingdom, Europe and New Zealand. GameDay provides a range of solutions including membership management, competition and tournament management, event/ticketing platforms and various digital websites, e-commerce, and online auction fundraising solutions. GameDay works with a wide variety of organisations including grassroots sporting clubs/associations, professional clubs/teams, national governing bodies, event providers along with charities and foundations.

More information on GameDay’s customers and the GameDay product suite can be found by visiting mygameday.app.

About UserWay

UserWay is a leading digital accessibility company committed to making the web accessible for everyone. Trusted by millions of websites globally, UserWay provides AI-powered solutions that help organisations achieve compliance with international accessibility standards while improving the experience for users with disabilities.

From live translations to intuitive accessibility widgets, UserWay empowers digital platforms to become more inclusive, usable, and legally compliant.

Learn more at userway.org.

About Stack Sports

With nearly 50 million users in 35 countries, Stack Sports is a global technology leader in SaaS platform offerings for the sports industry.

The company provides world-class software and services to support national governing bodies, youth sports associations, leagues, clubs, parents, coaches and athletes. Some of the largest and most prominent sports organisations, including the U.S. Soccer Federation, Little League Baseball and Softball, and Pop Warner Little Scholars, rely on Stack Sports technology to run and manage their organisations.

Stack Sports is headquartered in Dallas and is leading the industry one team at a time focusing on four key pillars — Grassroots Engagement, Participation Growth, Recruiting Pathways and Elite Player Development. To learn more about how Stack Sports is transforming the sports experience, please visit www.stacksports.com.

ENDS