GameDay, a market leader in the provision of sports and event software to customers throughout Australia, New Zealand, United Kingdom and the wider APAC and EMEA markets, has selected Stripe to create a unified payments solution, in order to streamline customer onboarding, online payments and payouts, enhance the user experience and support the diverse needs of customers now and into the future.

We will take you through the challenge that GameDay faced, the solution and subsequent impact and results following their collaboration with Stripe, along with a preview of what is planned for the future.

Challenge

GameDay supports organisations to run their sports and events by providing solutions to manage memberships, collect payments for individual and team-based registrations along with event entry, ticketing, online shop purchases, course enrolments and much more. There was a need for GameDay to support a number of payment-related requirements to:

• Facilitate online payments, refunds & subscription-based payments on behalf of customers in multiple currencies
• Onboard customers through the KYC (Know Your Customer) requirements to ensure compliance with regulations in each country where GameDay has customers
• Automate payout to customers in their local currency to ensure regular cash-flow
• Facilitate settlement payouts to multiple organisations from a single transaction
• Provide GameDay and its customers with robust PCI compliance, fraud management and anti-money laundering (AML) checks
• Facilitate the payment of subscription-based B2B payments to GameDay for self-service customer plans
• Bring to market the latest payment solutions and opportunities for growth

GameDay provides these solutions to all tiers of a sports hierarchy from International and National level governing bodies down to local sports leagues, associations, clubs and teams. In the majority of transactions, GameDay solutions support the payment of multiple fees and products from various levels of the hierarchy within the same transaction with the need to then facilitate settlement and payout of those funds to multiple organisations that are part of that transaction.

Common to grassroots sports organisations which make up the majority of GameDay’s userbase, many are operated by volunteers, so it was essential for GameDay to implement payment solutions that are user-friendly, flexible and capable of handling these unique financial needs.

Solution

To address these challenges, GameDay selected Stripe to build a unified payments solution. This collaboration streamlines customer onboarding, facilitates online payments and payouts, enhances the user experience, while supporting the diverse needs of GameDay and its customers now and into the future covering membership, event entry, ticketing, course & program enrolment, online shop plus much more.

The seamless integration provides GameDay and its customers with; 

• Secure and robust onboarding experience to Stripe, supporting various compliance checks by country via Stripe Connect
• Various payments methods in multiple currencies covering Credit/Debit Card, Apple Pay & Google Pay wallet payments, plus support for Direct Debit payments as part of Stripe Payments
• Automated weekly settlement payouts to multiple organisations part of the same transaction as part of Stripe Connect
• Solutions for refund management, fraud management, PCI & AML compliance as part of Stripe Payments
• Support for B2B subscriptions for GameDay customer plans as part of Stripe Payments
• Integration of Stripe data into financial-related screens and in-platform financial reports utilising Stripe APIs

Impact & Results

The flexibility of Stripe Payments, Stripe Connect and related Stripe APIs has allowed GameDay to manage connected accounts effectively, integrate Stripe’s technology throughout the onboarding and payments experience while providing an overall enhanced experience for GameDay customers. 

• GameDay customers have experienced a seamless transition to Stripe, with uptake of Stripe Connect now over 95% which provides GameDay and its customers with additional compliance as part of the KYC (Know Your Customer) onboarding
• Safe and secure payments and refunds supported in multiple currencies across more payment methods than ever before with flexibility to enable local payment methods in key markets where GameDay operates
• Choosing Stripe has allowed GameDay to maintain low processing fees for customers, move to automated payouts, improving operational efficiency and maintain weekly settlement of payouts to both membership and event customers alike in multiple countries and currencies
• With improved availability of data from Stripe, GameDay has been able to improve in-app financial reporting, transaction screens and payment receipts with more detailed transaction-based information made available to customers and end users
• For the first time, GameDay has now been able to facilitate direct B2B subscription-based payments for newly launched GameDay Customer Plans as part of a unified payment solution which supports GameDay’s product-led growth strategy
• GameDay has recently been rated as “Best in Class” for its payments solutions

The implementation of this unified payment solution from Stripe has provided GameDay with a comprehensive mix of financial management solutions, enabling the operational continuity required to support its customers while providing tools for innovation and growth.

Planning for the Future

Looking ahead, GameDay is laying the groundwork for future growth in online payments and supporting our customers to offer convenient payment methods that cater to trends in the market. Plans include offering additional payment options to cover installments, subscription-based products to engage an evolving sports and events industry, along with additional wallet-based payments including Stripe’s very-own Link wallet payments.

Mark Pititto, Director of Product at GameDay says, “Building with Stripe allows us to leverage their expertise and market-leading solutions, bringing to life solutions to support the sustainability and growth of vibrant community sports and event organisers.”

GameDay and the wider Stack Sports team is looking further into the future to assess the feasibility of bringing to market new payment methods and experiences within community sports making use of features such as Stripe Terminal and Tap to Pay, enabling in-person payments for memberships, tickets, merchandise and canteen, enhancing accessibility for all participants.

By leveraging Stripe’s robust payment infrastructure, GameDay is poised to support the evolving needs of the sports community in key markets across Australia, New Zealand, United Kingdom, Asia-Pacific and Europe, ensuring a seamless and inclusive experience for all members.

About GameDay 

GameDay, part of the Stack Sports family, have been providing next generation sports management technology solutions in the Australian market since 2001 and have extended their key markets to include the United Kingdom, Europe and New Zealand. GameDay provides a range of solutions including membership management, competition and tournament management, event/ticketing platforms and various digital websites, e- commerce, and online auction fundraising solutions. GameDay works with a wide variety of organisations including grassroots sporting clubs/associations, professional clubs/teams, national governing bodies, event providers along with charities and foundations. 

More information on GameDay’s customers and the GameDay product suite can be found by visiting www.mygameday.app

About Stripe

More information about Stripe is available by visiting www.stripe.com.

ENDS